The Apple iPhone has raised the profile of touch technology by offering new ways to interact with consumer devices. In the past 12 months, Hendy Consulting has been working on an extensive strategic marketing plan for a touch start-up whose innovative optical touch technology offers unique advantages including “double touch” for many different market applications.

During this assignment, Hendy Consulting conducted an interview programme with 24 respondents across 8 different market segments (telecom handsets, smart-phones, portable multimedia devices, automotive/GPS, POS, kiosk, automation/specialist and tablet PC). We spoke to senior engineering, marketing and product management executives at companies from HP to Apple, MICROS to Sony Ericsson and Palm to Garmin to form a complete view of the various market opportunities.

This assignment has greatly enhanced Hendy Consulting’s expertise and credentials in the touch panel space. We have developed a clear and detailed view on all touch technologies in the market and touch panel suppliers in Asia, USA, Europe and other regions. Hendy Consulting believes that we are in a very good position to offer industry-leading consulting services to touch panel suppliers and device and system integrators that use touch panels in their products.