Hendy Consulting has recently advised two very different players, a Chinese multinational and a British start-up on LCD sourcing strategies.

Ian Hendy, founder and CEO of Hendy Consulting said, “Hendy Consulting has now completed a number of different LCD sourcing assignments, from our initial work in transflective displays in 2003 to recent projects in bistable displays and large panel TFT-LCD sourcing. What is clear is that LCD sourcing is a complex strategic topic where assessments of cost need to be traded off with other commercial questions (such as the potential supplier’s hunger for the business opportunity) and the fit of the business opportunity with the supplier’s current business portfolio. Our belief is that ad-hoc price shopping is a difficult and unsustainable approach and that hiring a display specialist, such as Hendy Consulting, is the best proposition to put in place a long-term plan. Asian and Western players face the same challenges in understanding suppliers’ technologies, factories, capabilities and costs and how their own strategies can be tweaked to ensure long-term competitive advantages. We were particularly excited to enter the mainland Chinese display market and make our services available there.”